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CARIDAD ROJAS

Caridad Rojas je novi modni brend koji predstavlja underground stil odevanja, koji je u isto vreme elegantan i udoban. Razvijan je godinama u raznim zemljama a osnovan na Ibizi, gde kreatorka Caridad Rojas Cari živi i radi poslednjih 20 godina.
 
Nastanak i razvoj samog brenda kakav je danas počinje slučajnim susretom sa partnerom i investitorom, pre svega prijateljom, koji shvata koncept na isti način, ima neograničenu veru u kreatorku, njen dizajn, kao i resurse da adekvantnim materijalima i kvalitetnom proizvodnjom u potpunosti ispuni visoke standarde kreatorke.
 
Brend se proizvodi, pakuje i šalje širom sveta iz Beograda u Srbiji, zemlji sa dugom proizvodnom tradicijom i kvalitetnom tekstilnom industrijom.
 
Ovakva simbioza i partnerstvo koje je zasnovano ne međusobnom razumevanju kreiranja i dizajna, kao i veri u isti concept pravljenja odeće, omogućila je stvaranje brenda.
 
O KREATORKI
 
Caridad Rojas je kreatorka odrasla u Los Andjelesu u Kaliforniji, gde je imala sreću da odrasta u mestu gde su na nju uticale sve kulture svijeta. Tokom odrastanja jako su je privlačile razne muzičke scene: breakdance, rock, goth, new wave.. Svaki muzički trend odgovarao je njenom jedinstvenom modnom stilu, koji je, kako tvrdi, "tako elegantno promovisao individualnost".
 
Takođe kaže, "Ovi muzički pokreti su uneli jedinstvo u raznolike etničke kulture LA-a", pokreti u kojima su svi izrazili ono što je cool, što je hot, a što hip. Brend izaziva svakoga da se odvaži, sanja i bude samopouzdan, a dizajniran je na Ibizi.
 
FILOZOFIJA BRENDA
 
Misija i osnovna ideja je napraviti underground odeću od najkvalitetnijih tkanina izrađenu od ekoloških materijala, koja će se praviti u ograničenim količinama.

Namenjen je onima koji žele da probaju i nose nešto drugo umesto masovnih modnih proizvoda koji danas preovlađuju.
 
Glavna osobina ovog brenda je minimalistička dimenzija koja će vam omogućiti da se osećate udobno, a istovremeno elegantno, seksi i snažno.
 
Za razliku od brze i komercijalizovane mode, Caridad Rojas™ preskače komercijalne granice, ostajući verna svojim osnovnim konceptima. Jedinstvenost. Kvalitet. Autentičnost.

 

THE BIRTH OF THE BRAND

Caridad Rojas™ is an elegant underground style of clothing that was developed through the years until it reached its pinnacle on the gorgeous island of Ibiza, where it’s currently being designed.

The birth of this brand is fueled by you and others who believe and support the designer’s vision and appreciate the delicate and fine materials and fabrics the clothing is made from.

It is being shipped all over the world and handmade in Belgrade, Serbia – the country known for its tradition and high-quality textile industry.

This combination of the designer’s vision on one end and masterful craftsmanship on the other gave birth to the Caridad Rojas brand before you.

ABOUT THE FASHION DESIGNER

Created by a native Californian, Caridad Rojas is designed in Ibiza. The brand challenges all to dare, to dream, and to be confident, to praise and to empower.

The designer was raised in Los Angeles, California, where she had the fortune to grow and develop herself, a place where she was influenced by all the cultures of the world. During her upbringing, she was very attracted to the diverse music scenes, breakdance, rock, goth, new wave… To her, each musical trend had its unique fashion style to go along with it, which, she claims, “promoted individuality so elegantly”.

She also states, “These musical movements brought unity within LA’s diverse ethnic cultures”, movements in which everyone was expressing what was cool, what was Hot, and what was hip.

We invite you to challenge yourself, go for change, and become a part of it.

THE PHILOSOPHY OF THE BRAND

The mission and principal idea is to create underground clothing made from the finest quality fabrics, made from eco-friendly materials in limited quantities. It is for those people who desire something other then mass fashion products being poured all over the place.

The main feature of this brand is its minimalistic dimension that would allow you to feel comfortable and at the same time elegant, sexy and strong.

Unlike fast and heavily commercialized fashion, Caridad Rojas™ leaps out of the commercial boundaries, staying faithful to its core concepts. Uniqueness. Quality. Authenticity.