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ART OF COMMA

Art of Comma je modni brend Jelene Gagić, dizajnerke i umetnice iz Beograda. Diplomirala je 2003. godine na Visokoj školi likovnih i primenjenih umetnosti strukovnih studija u Beogradu (odsek grafički dizajn). Od 2017. godine član je ULUPUDS-a. Učesnica više grupnih izložbi u zemlji i inostranstvu.

Nakon decenije bavljenja grafičkim dizajnom i apstraktnom geometrijom, pre svega kao hobijem, proizašla je serija marama koja je tek početak jedne lepe modne priče. U planu je još toga, ali nećemo za sada otkrivati...

Oduvek se bavila crtanjem međutim isključivo figurativno. Mnogo kasnije rodila se ljubav prema geometriji. Art of Comma za nju predstavlja eskapizam u jedan skriveni svet boja, razigranih oblika, nepredvidivih pokreta, svet mašte.Geometrija joj daje neograničenu kombinaciju i nikada ne zna šta će biti ishod. Dajući naziv ona želi da oživi svaki svoj rad i da mu jedinstveno ime kao što svaki čovek dobija po rođenju.Kao što njena umetnost na nju ima pozitivan uticaj, tako bi želela da i marame budu jedan aksesoar koji bi njeni kupci rado nosili i osećali se dobro u njima.

 

Art of Comma is a fashion brand by Belgrade-based designer and artist Jelena Gagić. She graduated in2003 from the College of Fine and Applied Arts in Belgrade (department of graphic design) and has been a member of the Association of Applied Arts Artists and Designers of Serbia since 2017. She has taken part in several group exhibitions in Serbia and abroad.

A decade of dealing with graphic design and abstract geometry, primarily as a hobby, has resulted in a series of scarves which was only the beginning of a beautiful fashion endeavor. More is yet to come, and will be revealed at a later date...

Throughout her life and career, Jelena's drawing has always been figurative. It was only much later that she developed a love for geometry. To her, Art of Comma represents a form of escapism - into a hidden world of colors, playful shapes, whimsical movements, a fantasy world. Geometry provides her with unlimited combinations and an unpredictable outcome. Giving it a name, she intends to bring each of her works to life, not unlike a human who is named upon birth. As her art exerts a positive influence on her, Jelena would wish for her scarves to become a welcome and pleasant accessory for their buyers.